The City of West Hollywood has two electronic billboards located on Sunset Boulevard. Each of the billboard owners are required to program 13 minutes of art per hour. Currently both billboards are curated by Jessica Rich, IFoundation.
8410 SUNSET BOULEVARD - electronic billboards
Each piece in this series has unique, simultaneous, 2-channel video. Each screen will play unique content, simultaneously and in tandem. The examples below are single screens. There are 6, :62 second videos.
Current work: PROMETHEUS - Theo Triantafyllidis
Triantafyllidis is an artist dissolving the boundaries between art and artificial intelligence. His practice consists of the creation of time-based media that draws on the principles of video game design, cognitive science, and improvisation. He develops "live simulations," living scenarios that begin with basic, programmed properties, but are left to self-evolve without authorial intent or end. His simulations model the imagined dynamics of inanimate and animate objects, but Triantafyllidis often twists the endlessly variable plot by writing in eccentric behaviors. The satisfying result is that a meticulously deliberated world decends into chaos.
PREVIOUS EXHIBITIONS INCLUDED:
Basma Alsharif - democracy
AES+F - The Feast of Trimalchio
Amy Jorgensen - Far From the Tree
Cole Sternberg - THE HORIZON
Nikhil Murthy - They Ship the Water in Everyday (3 min), series of three individual videos
9039 SUNSET BOULEVARD (1OAK) - electronic billboards
Each screen will play identical synchronous content, simultaneously. There is one pair of :64 second videos. They will play in the following combinations at various times throughout the hour- interrupting paid advertising.
Current work: GLITCH - Gareth Walsh
GLITCH builds on the artist's existing artistic process to create works that question the boundaries of perceived reality and embed themselves within the psyche. Like many of his works, GLITCH is a surreal manipulation of digital media. An intervention, which he hopes will transport audiences to alternative world views of the present. His goal with this work, is to open critical dialogue about our contemporary world, and share glimpses of alternative ideas, realities, and futures.
PREVIOUS EXHIBITIONS INCLUDED:
Alison O'Daniel - The Tuba Thieves
Barry Anderson - Totemic Persona
Martine Syms - Lessons 2014-2016
Pascal Sisto - Series of 4 unique videos: MONUMENT VALLEY and NO CONTENT
Adam Mars - Series of 9 unique images: WE’VE ALL SEEN YOU NAKED; RE-RE-RE-REHAB; WE LIVE FOR YOUR BOREDOM; MAY YOUR STUPIDITY GO UNDOCUMENTED; CASH POOR, FOLLOWER RICH; PROPER ENGLISH AS A SECOND LANGUAGE; UNITED IN TAKING SIDES; GUNS AND ROSES 1986; NO ROCK STARS DIED THIS MINUTE.
ABOUT THE CURATOR: As creators of ambitious artist projects, If Foundation focuses on innovative contexts for the production and exhibition of contemporary art. Responding to the dramatic shifts in the landscape of contemporary art, IF will explore new boundaries, platforms and initiatives that bring new art to new audiences and shift perspectives that effect the cultural dialogue. Based in Los Angeles, Producer and Curator Lauri Firstenberg (Founder of LA><ART) and Producer and co-curator, Jessica Rich inspire the production and exhibition of art and culture as an agent of change.
Jessica Rich earned her BA in Art History from GWU. After interning for the Smithsonian Institution and the National Gallery of Art, Jessica embarked on a two-decade-long career in film marketing. First as VP Creative Advertising 21st Century Fox and then as SVP Marketing for Sony Pictures Entertainment. Throughout most of her adult life, Jessica was given the responsibility of managing her family’s art. With a focus on post-war contemporary American and European artists, this collection included over 350 major works by artists including Cy Twombly, Robert Motherwell, Richard Diebenkorn, David Hockney, James Rosenquist, John McLaughlin, Robert Rauschenberg, Frank Stella, Ad Reinhardt, and Agnes Martin, among others. Jessica began volunteering at LA><ART in 2014. Eventually she would expand their Public Domain Initiative by curating the electronic billboards in the City of West Hollywood.