The City of West Hollywood has two electronic billboards located on Sunset Boulevard. Each of the billboard owners are required to program 13 minutes of art per hour. Currently both billboards are curated by Jessica Rich, Innovation Foundation.
8410 SUNSET BOULEVARD - electronic billboards
The three minute video was created exclusively for the tandem, 2-channel, digital billboard screens at 8410 Sunset Blvd. and commissioned as a data visualization project for WeHo Arts: The Plan.
Current work: City of Creative Delights - YoMeryl
Inspired by Bosch, the City of Creative Delights, is an animation by YoMeryl that depicts a stylized version of West Hollywood as a macrocosm of creative expression, experimentation and engagement. Within a large-scale tableau, microcosms of individual characters engage in activities that convey values of the WeHo Arts: The Plan which are Space, Engagement, Support, Visibility, Experimentation.
PREVIOUS EXHIBITIONS INCLUDED:
Kate Johnson - WHAT LIES AHEAD
Theo Triantafyllidis - PROMETHEUS
Basma Alsharif - democracy
AES+F - The Feast of Trimalchio
Amy Jorgensen - Far From the Tree
Cole Sternberg - THE HORIZON
Nikhil Murthy - They Ship the Water in Everyday (3 min), series of three individual videos
9039 SUNSET BOULEVARD (1OAK) - electronic billboards
Each piece in this series has unique, simultaneous, 2‐channel video. Each screen will play unique content, simultaneously. There are FOUR (4) pairs of videos. They will play in the following combination starting at the top of the hour, and then at 15 minute intervals, interrupting paid advertising.
Current work: Goldfoss‐Episodes - Síta Valrún
Síta Valrún’s films are emotional postcards she sends to her dispassionate future self. Dream‐like and dissociative, this collection of haunting short films exists separately and together to paint a nuanced picture of Valrún’s visceral history. With luminous accuracy, Valrún illustrates the dilemma of feeling: relationships and situations infused by profound emotion fade with temporal distance. In response, these filmic windows become the catalyst to re‐living the pathos of the past. Whether the aggregate of these disparate images conveys her cohesive story; or the viewer concurs or relates is not a goal for Valrún. “Some people see it, and perhaps, there’s some kind of exchange; some people don’t see it—and that’s also interesting, and fine. There is no black and white, only grey space. So, it’s good to accept uncertainty‐‐to embrace uncertainty, and get comfortable with it.”
PREVIOUS EXHIBITIONS INCLUDED:
David Lewandowski - time for sushi
Gareth Walsh - GLITCH
Alison O'Daniel - The Tuba Thieves
Barry Anderson - Totemic Persona
Martine Syms - Lessons 2014-2016
Pascal Sisto - Series of 4 unique videos: MONUMENT VALLEY and NO CONTENT
Adam Mars - Series of 9 unique images: WE’VE ALL SEEN YOU NAKED; RE-RE-RE-REHAB; WE LIVE FOR YOUR BOREDOM; MAY YOUR STUPIDITY GO UNDOCUMENTED; CASH POOR, FOLLOWER RICH; PROPER ENGLISH AS A SECOND LANGUAGE; UNITED IN TAKING SIDES; GUNS AND ROSES 1986; NO ROCK STARS DIED THIS MINUTE.
ABOUT THE CURATOR: IF, Innovation Foundation Los Angeles, is known for bringing contemporary art into the landscape through the IF Public Domain initiative which produces and presents artistic and curatorial interventions in experimental contexts. IF Public Domain has produced a variety of public art projects—including site-specific sculpture, outdoor murals, digital billboards, and public interventions throughout the L.A. region for a decade, including works sited in West Hollywood and created in collaboration with the City’s Art on the Outside program.
Our primary and continuing vision for these two exceptional locations is the manifestation of artistic intervention by placing remarkable time-based work in the cityscape. With this platform, IF Public Domain can support experimental interventions that respond to the complexities of urban space. Thanks to the West Hollywood Arts and Cultural Affairs Commission, artists occupy, contest, and play with the boundaries and use of public space, challenging preconceived ideas about what art is and where art belongs. By placing provocative work along the most traveled thoroughfare in Los Angeles, there is a far-reaching impact on viewers across the city. The results have incited conversation and debate with diverse audiences who are discovering the work as they go about their daily activities. In line with IF Public Domain’s founding mission to foster artistic excellence and innovation, this series of artist-centered collaborations has continually pushed the boundaries of contemporary art in Los Angeles and created a model that expands the possibilities of and demand for artwork in the landscape. IF will explore new contexts, platforms and initiatives that bring new art to new audiences and shift perspectives that effect the cultural dialogue.
Based in Los Angeles, Producer, and Curator Lauri Firstenberg (Founder of LA><ART) and Producer and co-curator, Jessica Rich inspire the production and exhibition of art and culture as an agent of change.