The City launched a comprehensive public safety media campaign in October 2014. This includes transit-shelter ads located throughout the City of West Hollywood and large electronic and traditional billboards on Santa Monica Boulevard, the Sunset Strip, and key gateway locations for West Hollywood. The campaign features three distinct ads:
- Wink, Then Walk features a handsome shirtless man who is walking and approaching a crosswalk — “Make eye contact with drivers before you cross the street” urges the ad, “what happens next is up to you.”
- Look, Don’t Like displays a distracted driver who is thumbing through a social media app while holding a smart phone — “Watch the street, not the screen,” suggests the billboard, “you might like what you see in the crosswalk.”
Ride, Don’t Race displays an attractive young woman racing past the library on a bicycle – “Stop at signs and signals,” the ad reminds cyclist, that they too must obey the rules of the road, “you never know who is around the next corner.”
There are also Wink/Look/Ride ads on social media and web-based placements in a variety of online publications as well as on mobile apps such as Grindr. The billboards and ads were produced by the City’s Communications Division, which contracted with Jim Pietras Creative and Melinda Risolo of DMR Creative Services for the development of the ads. Additional plans are in progress for a bicyclist safety ad, as well.
The crosswalk safety campaign reflects the education component of a coordinated three-part pedestrian safety plan for “Engineering, Education, and Enforcement,” which is currently being implemented by the City.
The City of West Hollywood continued implementation of its pedestrian safety plan with a series of new sidewalk-art illustrations. The three-dimensional (3D) artworks feature vibrant characters from the City’s Alice in WeHoLand crosswalk safety video (see below). Five unique images were painted on sidewalks along Santa Monica Boulevard between San Vicente and La Cienega Boulevards. Each message features a speech bubble urging walkers to pay more attention to crosswalks and to devote less time to digital distractions, such as text messages, emails, and social media. When viewed at a specific angle, the images appear in 3D; pedestrians can jump in and become part of the art for photos and selfies. The art features prominently placed QR codes, which link to the video; there are also hashtags, #winkthenwalk and @wehocity, for photo posting.
Crosswalk Safety Video
Safety tips for walkers:
- Always walk on the sidewalk. If there is no sidewalk and you have to walk in the road, always walk facing traffic, so you can see any car coming toward you.
- Dress to be visible. Brightly colored clothing makes it easier for drivers to see you during the daytime. At night, wear special reflective material on your shoes, cap, or jacket to reflect the headlights of cars coming towards you.
- Know and obey traffic laws. Cross only at corners or marked crosswalks.
- Cross only at street corners or marked crosswalks.
- Stop at the curb, or the edge of the road.
- Stop and look left, then right, then left again, before you step into the street.
- If you see a car, wait until it goes by. Then look left, right and left again until no cars are coming.
- Before entering the street, make eye contact with any drivers stopped at the corner.
- If a car is parked where you are crossing, make sure there is no driver in the car. Then go to the edge of the car and look left-right-left until no cars are coming. Keep looking for cars while you are crossing, and remember, walk, don’t run.
- It is critical to teach children to look left-right-left before crossing streets. Cross only at designated crossings. Entering traffic mid-block or from between parked cars is dangerous. Teach children to never dart out into traffic.
- Although walking is great exercise, it is important to exercise caution and be safe when outside.
City of West Hollywood Public Safety Department: (323) 848-6414 TTY (323) 848-6496
West Hollywood Sheriff’s Station: (310) 855-8850