The City of West Hollywood announces the official launch of the “GoWeHo TMO” program, a new City initiative designed to make it easier for residents, employees, and visitors to choose sustainable travel options and reduce reliance on single-occupancy vehicles.

A Transportation Management Organization (TMO) is a program adopted by cities that helps people discover better ways to get around – such as walking, biking, taking transit, carpooling, or vanpooling – so it’s easier, more convenient, and better for the environment. The GoWeHo TMO program will be managed by City staff and consultants as part of the City of West Hollywood’s ongoing commitment to a healthier, more accessible, and environmentally friendly community.

Through the GoWeHo TMO program, the City will offer resources and support to developers, businesses, and the public to help everyone connect with a wide range of transportation options – walking, biking, public transit, carpooling, and vanpooling – available throughout West Hollywood.

The GoWeHo TMO program will support the City’s General Plan goal to work with developers and businesses on Transportation Demand Management (TDM) strategies that reduce automobile travel. The program will also help ensure compliance with the City’s TDM Ordinance and the State of California’s Congestion Management Program requirements, both aimed at reducing traffic congestion, improving air quality, and promoting sustainable mobility.

The City will host a virtual open house for developers on Wednesday, June 4, 2025 at 12 p.m. This session will provide information about the City’s TDM Ordinance and how the GoWeHo TMO program can support compliance and improve transportation options for everyone in West Hollywood. For more information about the GoWeHo TMO program and to register for the open house, please visit: https://us06web.zoom.us/meeting/register/iJuyD9c3T7iyC7unFYSPSQ.

GoWeHo TMO program staff will attend the City’s Bike to Work Week event on Tuesday, May 13, 2025 from 8 a.m. to 10 a.m., at the northeast corner of Santa Monica Boulevard and Hancock Avenue (nearest address: 8743 Santa Monica Boulevard). Community members are invited to stop by for complimentary refreshments, learn more about the TMO program, explore different ways to get around West Hollywood, and receive updates about other City mobility projects.

GoWeHo TMO program staff will continue to attend, host, and present at community events throughout the year. Information about upcoming events and opportunities to connect will be posted on the City’s website and City Calendar. Individuals and organizations may also schedule meetings with the GoWeHo TMO team to learn more about available services and resources.

For more information about the City of West Hollywood’s GoWeHo TMO program, please contact Jenny Hong, City of West Hollywood TMO Consultant, at jhong@weho.gov. For assistance regarding the virtual open house and registration, please contact Paige Portwood, City of West Hollywood Associate Planner, at pportwood@weho.gov. For people who are Deaf or hard of hearing dial 711 or 1-800-735-2929 (TTY) or 1-800-735-2922 (voice) for California Relay Service (CRS) assistance.

For up-to-date information about City of West Hollywood news and events, follow @wehocity on social media, sign-up for news updates at www.weho.org/email, and visit the City’s calendar of meetings and events at www.weho.org/calendar. West Hollywood City Hall is open for walk-in services at public counters or by appointment by visiting www.weho.org/appointments. City Hall services are accessible by phone at (323) 848-6400 and via website at www.weho.org. Receive text updates by texting “WeHo” to (323) 848-5000.

For reporters and members of the media seeking additional information about the City of West Hollywood, please contact the City of West Hollywood’s Public Information Officer, Sheri A. Lunn, at (323) 848-6391 or slunn@weho.org.