Jackie Rocco is the City of West Hollywood’s City Manager. As City Manager, she is the Chief Administrative Officer of the City and has direct responsibility for the City’s departments, divisions, and daily operations.

As City Manager, Jackie implements the vision, broad policy goals, and ongoing strategic programs of the City Council and ensures that City operations remain true to, and consistent with, the mission and Core Values of the City of West Hollywood. This is accomplished by providing leadership, executive direction, and oversight of all City operations and services; establishing performance management goals and standards for all City departments; ensuring that City government responds to the needs of the community in a timely and effective manner; and empowering City management and staff to work collaboratively and creatively in addressing the issues and concerns of West Hollywood’s constituents.

Jackie has been with the City of West Hollywood for approximately 18 years and is an accomplished professional with more than 27 years of executive and management experience in both the private and public sectors.

Jackie served as Assistant City Manager, a role in which she provided leadership, executive direction, and oversight of City operations and services. Prior to becoming Assistant City Manager, Jackie was the City’s Deputy City Manager focused on development impacts and the oversight and coordination of the efforts of the Departments related to private and public infrastructure and development in the City.

Prior, Jackie served as the City’s Director of Public Works and was responsible for leading the Department’s three Divisions at that time: 1) Engineering; 2) Neighborhood & Business Safety (Code Enforcement); and 3) Parking Services.

Jackie began her tenure in West Hollywood in 2008 as the City’s Parking Operations Manager overseeing parking enforcement, on-street and off-street parking, permit parking, and taxi operations. She then transitioned to the Economic Development Department as its Business Development Manager responsible for managing programs and services to support the West Hollywood business community, before joining the Department of Public Works.

In recent years Jackie has completed the California City Management Foundation’s (CCMF) New & Future City Managers Seminar and the International City/County Management Association’s (ICMA) Leadership ICMA Program. She has also been instrumental in developing a forward-looking internal organizational change management plan.

Prior to joining the City of West Hollywood, Jackie worked in organizational management, process improvement, and operations. She served as: Vice President of Operations for a full-service parking management company; provider of parking management services to municipal and commercial clients nationwide; Regional Director of Operations for a Fortune 500 company that provided information technology services and business process outsourcing worldwide; and Acting Assistant Director for the Housing Authority of the City of Los Angeles (HACLA).

Jackie holds a Bachelor of Arts Degree in Political Science and a Master of Arts in Urban Planning from University of California, Los Angeles (UCLA).