Jackie Rocco is the City of West Hollywood’s Director of Public Works. In a nod to having her career come full circle, she began her tenure in West Hollywood in 2008 when she joined the Department of Public Works as the City’s Parking Operations Manager. There, she oversaw parking enforcement, on-street and off-street parking, permit parking, and taxi operations. She transitioned to the Economic Development Department as their new Business Development Manager responsible for managing programs and services to support the West Hollywood business community in 2016. In 2019, Jackie was appointed to the position of Director of Public Works.
In her position as Director of Public Works she is responsible for leading the Department’s three Divisions: 1) Engineering; 2) Code Compliance; and, 3) Parking Services. The Department’s primary goals include upgrading City infrastructure in the public right-of-way; improving the transportation system by working to improve vehicular, pedestrian, and bicycle traffic; developing parking opportunities throughout the City; and, balancing the economic vitality of the City while maintaining the quality of life for residents.Jackie has more than twenty years of executive and management experience in both the private and public sectors. Prior to joining the City of West Hollywood, Jackie had a successful track record in organizational management, process improvement and operations: she has served as Vice President of Operations for a full-service parking management company; provider of parking management services to municipal and commercial clients nationwide; Regional Director of Operations for a Fortune 500 company that provided information technology services and business process outsourcing worldwide; and, as Acting Assistant Director for the Housing Authority of the City of Los Angeles. Jackie holds a Bachelor of Arts Degree in Political Science and a Master of Arts in Urban Planning from UCLA.