The Sunset/La Cienega intersection is widely acknowledged as one of the most challenging in the city for pedestrian crossings. Because of the extended crosswalk lengths and steep cross slopes, the south crosswalk in particular has garnered a great deal of attention and notoriety. Recently entitled and proposed new developments directly adjacent to the Sunset Boulevard and La Cienega Boulevard intersection afford a timely opportunity to rethink the intersection geometry, slopes, and street amenities to better address pedestrian safety, comfort, and engagement with a particular focus at the southwest corner where the slope is the steepest for pedestrians.

The Sunset Strip Gateway Design program will include the design and implementation of three landmark gateways on the Sunset Strip, located at Sunset Blvd/Doheny Road, Sunset Blvd/Marmont Lane, and Sunset Blvd/La Cienega Blvd. The program goals will be to:

• Strengthen the Sunset Strip’s identity with visual markers at entry points to create a sense of arrival and sense of place;
• Invite more people to walk between destinations and comfortably cross the street in a safe manner; and
• Create places that invite people to spend more time outside of the destinations on the Sunset Strip.