City of West Hollywood
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West Hollywood's Bronze Silver Gold Creative Plan (Creative Plan) outlines an authentic and bespoke vision for citywide cultural programming that centers artistic excellence and community engagement. The intent of this initiative is to create an immersive experience-cultural activity everywhere, all the time, and center the City of West Hollywood as a cultural hub during the 2028 Olympic and Paralympic Games. Whenever a resident leaves their home, or a visitor steps outside their hotel, they will experience something unexpected.
The plans for the Creative Plan serves as a strategic framework to guide the City's cultural programming in the lead up to the 2028 Olympic and Paralympic Games. The Creative Plan is designed to establish a clear tone and set of expectations while expanding the city's capacity to deliver impactful arts and cultural initiatives. Certain components will begin implementation in 2026 and are intended to create a legacy beyond 2028. Projects vary in scope and format-some will involve extended installations, others may unfold as part of a series and select initiatives will be presented as standalone projects aligned with significant sporting or cultural milestones during the plan's implementation period. More information about the development of the Creative Plan.
INVENTING TRADITIONS
“Inventing Traditions” was chosen as the thematic framework for West Hollywood’s Creative Plan to ensure the initiative felt distinctly WeHo while remaining broad and accessible for artists, organizations, and businesses. Inspired by historians Eric Hobsbawm and Terrance Ranger—who described “invented traditions” as ritualized practices that create a sense of continuity with the past—the theme echoes the evolving nature of the Olympic Games themselves.
West Hollywood will invite artists across disciplines to explore how traditions emerge, transform, and reflect identity, community, and cultural legacy. As a center of creative experimentation and activism, the City aims to spark dialogue about which traditions we honor, revise, or release, reinforcing its commitment to equity, inclusion, and ongoing cultural innovation.
ART ACTIVATIONS
With several major sporting events planned to occur in Los Angeles drawing sizeable audiences, activating artistic programming around these moments and potentially others will allow for the city to build momentum, experiment, and capture the energy and media attention surrounding them. Significant art activations are planned from 2026-2028 leading up to the 2028 Olympic and Paralympic Games.
ARTS GRANT PROGRAM - 2027-2028 SPECIAL PROJECT ARTS GRANT
Arts grants are available for artists and nonprofit arts organizations to develop and present large‑scale projects in West Hollywood between March and September 2028, offered as a one‑time, two‑year grant program that replaces the Arts Project Grant in anticipation of increased audiences during the 2028 Games.
Applicants will apply for two years of funding for a single project with both development/engagement and implementation phases. A total of $159,300 is available, with a maximum award of $12,000 per grantee per year, and $15,000 reserved specifically to support disability visibility through projects led by disabled artists or authentically representing disability experiences.
MORE INFORMATION. Applications are due July 1, 2026
LASTING IMPACT PROJECTS
West Hollywood will produce two projects with lasting impact at the Aquatic and Recreation Center (ARC) including a large-scale mural on the west façade of the building and a permanent artwork on the 5th floor of the center.
WEST FACADE MURAL
In 2022, when the ARC was built, it covered an iconic mural West Hollywood Peace Elephant, by artist Shepard Fairey, his largest mural to date. There has been a long-standing commitment from the city to replace this mural with a new mural on the western façade of the ARC. Shepard Fairey will be contacted to reimagine the peace elephant on the new building, and if the artist is unavailable for the commission, the city will issue a call to artists.
PERMANENT ARTWORK
A permanent artwork for the exterior wall on the 5th floor of the Aquatic and Recreation Center, outside of the pool entrance and near the Virginia Court Motel Diver neon artwork. This artwork opportunity will require an artist who can facilitate community engagement workshops and community art making sessions to inform the final artwork design. The artwork will represent the City of West Hollywood, its history, voices, and impact. An open call for artists will be issued for this project.
