100 Walkers, West Hollywood is a large scale performance piece created by artist Richard Kraft in which one hundred people, each dressed in a dark suit and bowler hat and wearing a sandwich board (with a unique image on both front and back) will walk pre-determined routes through the city. The piece will begin with all one hundred walkers forming a grid in the El Tovar parking lot next to West Hollywood Park. Slowly the walkers will disperse, fanning out in all directions, traversing the entire city of West Hollywood. During the piece performers remain silent. Interaction with inquisitive passers by is confined to the handing out of a business card or flyer. The sandwich boards draw on various lexica, both visual and verbal, that include aphorisms, painted hand gestures, imagery from children's books, photographs of the elemental, war and resistance, dissidents and activists. Subverting a form traditionally associated with advertising (whether for a product or an ideology), the sandwich boards here have nothing to sell. Instead they invite multiple associations and connections.
Collectively, the walkers form an unusual army of incongruities and juxtapositions which inject humor, commentary, distortion, as well as glimpses of parallel moments in space and time. Individually, each walker will capture the attention of most passersby (particularly those who are driving) for just a blink, enough to interrupt daily life and shift the viewer's awareness of their world.
This project is presented by the City of West Hollywood through its Arts and Cultural Affairs Commission as part of the City's celebration of 30 years of Cityhood. For more info visit www.weho.org/arts
Date: Saturday, April 18, 2015
Time: About 2:30 - 5:30 pm
Location: All over the City, but departing from the El Tovar Parking Lot under the Shepard Fairey 'Peace Elephant' mural around 2:30 pm. Please join us for an open-to-the-public coffee reception on the WeHo Park level overlooking the parking lot.
Please follow us on social media and use the hashtag #100walkersweho to document the project.
Please visit www.onehundredwalkers.com/100-walkers-west-hollywood for additional information about the project from artist Richard Kraft.
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