Electronic Billboards on Sunset Blvd

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The City of West Hollywood has two electronic billboards located on Sunset Boulevard. Each of the billboard owners are required to program 13 minutes of art per hour. Currently both billboards are curated by Jessica Rich, The Rich Picture

In honor of the City’s celebration of One City One Pride 2018, a single artist, Rashaad Newsome, will be exhibited on both digital billboards at 8410 and 9039 Sunset Boulevard.

8410 SUNSET BOULEVARD - electronic billboards

Each video plays as simultaneous 2-channel video at 20 minute intervals beginning at the top of the hour, interrupting paid advertising.

 Rashaad Newsome 8410 June-July

Current work: Rashaad Newsome, Knot Variations, 2018

Rashaad Newsome is an internationally accomplished multi-disciplinary artist and significant influencer in the LGBTQ, and dance communities. His work blends several practices together including: collage, sculpture, video, music, computer programming and performance, to form an altogether new field. Incorporating Ballroom Culture, Newsome’s work examines how images used in media and popular culture becomes appropriated. 

“It’s about the globalization of this practice.” emphasizes Newsome.  While the artist has brought the Ballroom Scene into a contemporary cultural context, he sees it as something that should control its own authorship. “How do marginalized people find some upward mobility by using the culture they create when it’s not being celebrated by the masses until it’s adjacent to whiteness or being recreated by white America?” he asked. “Voguing got going around the same time as the AIDS crisis began, and as more people swooped in, the conversation was soon driven by people who weren’t part of the community. It’s not that people can’t participate in the culture, but those who create the culture need to have agency over it. This is work that is with, for, and about the community.” 

Newsome’s work was recently purchased by LACMA for its permanent collection. While the pieces he intends to create will be entirely original and unique to the distinctive environments of the two billboard locations on Sunset Blvd.; Newsome will base these original works on 4 existing works, listed below. These spectacular works will have their world-wide debut during this two-month exhibition period on Sunset Boulevard.

PREVIOUS EXHIBITIONS at 8410 Sunset Boulevard include: 

Skip Arnold - Jumping, Hopscotch, and Rolling

2018 Women's History Month Retrospective

Nancy Baker Cahill - Hollow Point

YoMeryl - City of Creative Delights

Kate Johnson - WHAT LIES AHEAD

Theo Triantafyllidis - PROMETHEUS

Basma Alsharif - democracy

AES+F - The Feast of Trimalchio

Amy Jorgensen - Far From the Tree

Cole Sternberg - THE HORIZON 

John Knuth and Andy Featherston - WHITE SNAKE! 

Nikhil Murthy - They Ship the Water in Everyday (3 min), series of three individual videos

Jillian Mayer - You'll Be Okay (around 4 min); Scenic Jogging (1:04); Hot Beach Babe Aims to Please (1:12) loop

 

 9039 SUNSET BOULEVARD (1OAK) - electronic billboards

Each video plays as simultaneous 2-channel video at 10 minute intervals beginning at the top of the hour, interrupting paid advertising.

Rashaad Newsome 8410 June-July (b)

Current work: Rashaad Newsome, Knot Variations, 2018

Rashaad Newsome is an internationally accomplished multi-disciplinary artist and significant influencer in the LGBTQ, and dance communities. His work blends several practices together including: collage, sculpture, video, music, computer programming and performance, to form an altogether new field. Incorporating Ballroom Culture, Newsome’s work examines how images used in media and popular culture becomes appropriated. 

“It’s about the globalization of this practice.” emphasizes Newsome.  While the artist has brought the Ballroom Scene into a contemporary cultural context, he sees it as something that should control its own authorship. “How do marginalized people find some upward mobility by using the culture they create when it’s not being celebrated by the masses until it’s adjacent to whiteness or being recreated by white America?” he asked. “Voguing got going around the same time as the AIDS crisis began, and as more people swooped in, the conversation was soon driven by people who weren’t part of the community. It’s not that people can’t participate in the culture, but those who create the culture need to have agency over it. This is work that is with, for, and about the community.” 

Newsome’s work was recently purchased by LACMA for its permanent collection. While the pieces he intends to create will be entirely original and unique to the distinctive environments of the two billboard locations on Sunset Blvd.; Newsome will base these original works on 4 existing works, listed below. These spectacular works will have their world-wide debut during this two-month exhibition period on Sunset Boulevard.

PREVIOUS EXHIBITIONS at 9039 Sunset Boulevard include:

Julie Weitz - My Golem

2018 Women's History Month Retrospective

Amia Yokoyama - INITIAL CONDITIONS

Síta Valrún - Goldfoss‐Episodes

David Lewandowski - time for sushi

Gareth Walsh - GLITCH

Alison O'Daniel - The Tuba Thieves

Barry Anderson - Totemic Persona

Martine Syms -  Lessons 2014-2016

Andrea Bowers - DEPORT HATE

Jen Liu - THE PINK DETACHMENT SERIES

Pascal Sisto - Series of 4 unique videos: MONUMENT VALLEY and NO CONTENT

Adam Mars - Series of 9 unique images: WE’VE ALL SEEN YOU NAKED; RE-RE-RE-REHAB; WE LIVE FOR YOUR BOREDOM; MAY YOUR STUPIDITY GO UNDOCUMENTED; CASH POOR, FOLLOWER RICH; PROPER ENGLISH AS A SECOND LANGUAGE; UNITED IN TAKING SIDES; GUNS AND ROSES 1986; NO ROCK STARS DIED THIS MINUTE.

ABOUT THE CURATOR:

Jessica Rich of the Rich Picture, is delighted to present a celebration and retrospective of the female artists that have participated in the public art opportunities on Sunset Boulevard in multiple locations, over the last 5 years. Thanks to WeHo Arts, artists occupy, contest, and play with the boundaries and use of public space, challenging preconceived ideas about what art is and where art belongs.